Astana will host the UNWTO Global summit on urban tourism
The victory of the capital of Kazakhstan in the next, 8th, summit on urban tourism in 2019 became known during the 7th global summit on urban tourism of UNWTO in the capital of South Korea. It was attended by over a thousand participants from 57 countries before the forum was held in large cities, level of tourism development that exceeds global figures: Istanbul, Moscow, Barcelona, Marrakech, Luxor, Kuala Lumpur, Seoul.
The event of this scale and level is the first in the history of independent Kazakhstan in the field of tourism. The global summit on urban tourism is held once a year in a city chosen in accordance with the requirements of the world tourism organization (UNWTO) – the main initiator and organizer of summits around the world. UNWTO has been the most authoritative organization in the field of tourism development since 1975.
The initiator of the summit shall bear the costs of organizing and holding the summit independently, except for the minimum costs of the host city. The summit in Astana next year will allow to present the tourism and MICE potential of our capital. For reference: MICE Meetings, Incentives, Conferences, Exhibitions — the area of the business tourism industry associated with the organization and conduct of various corporate events. The effect of this exhibition is expected to improve the economic performance of small and medium-sized businesses. To date, SME city employs 325 thousand of Astana residents. If we take into account that as of January 1, 2018, the population of Astana amounted to 1 million people, it turns out that every third resident of the capital is involved in SMEs. According to the latest data, there are 231 hotels in the city. The world forum is another opportunity to announce the city as a new center of tourism in Central Asia, to demonstrate new directions in the development of the city, to strengthen cooperation with major international associations and companies.
As a result, it is expected to increase the occupancy rate of hotels, demand for Souvenirs, increase in visitors to cafes and restaurants. Thus, the forum will provide an opportunity to attract more international business and event events and increase the tourist flow to the capital. In addition, the Global summit will attract leading tourism experts to Astana, bring together public and private partners from all sectors and play a fundamental role in the new paradigm of urban tourism development, in which tourism will become an instrument of social cohesion and preservation of culture, in addition to the fundamental contribution it makes to economic activities. It should be added that the decision to hold the event in the capital took into account the following factors: prospects for the development of urban tourism, experience of successfully implemented projects and activities, sustainable development, economy, social sphere, ecology and administrative system of the capital
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