Russian designers presented their collections in Astana

Russian Fashion Brands - business mission and exhibition-presentation of Russian companies. The event was organized by the state from the Russian side - the Russian Export Center.

State support from the Kazakh side was provided by the capital's akimat, the Chamber of Entrepreneurs of the city of Astana and Astana Convention Bureau LLP.

On September 26, within the walls of the Congress Center, 25 leaders of the Russian fashion industry presented fashion trends and collections of clothes, shoes, accessories and textiles to Kazakhstani buyers and wholesalers. A separate group was presented overalls and footwear used in hazardous industries.

Russian Fashion Brands is the first event of the Russian Export Center in Kazakhstan, which represents Russian companies in the light industry sector to Kazakhstani consumers.

Andrei Arkhipov, Director for International Projects at the Russian Export Center, stressed that the main goal of the event is to establish mutually beneficial business cooperation between Russia and Kazakhstan in the field of fashion industry.

The format of fashion shows and bilateral meetings made it possible to widely and in detail present the possibilities and the range of Russian producers who arrived in Astana. Kazakhstani representatives of small and medium-sized businesses were able to establish direct business contacts, find new reliable suppliers and expand the range of products offered to the domestic consumer market. About 150 companies have expressed interest in further cooperation from the Kazakh side.

“Taking into account the results of this event, we will understand in which direction to cooperate with Kazakhstan in the field of the fashion industry, as well as look at other sectors where we have the potential for cooperation between Russia and Kazakhstan,” Andrei Arhipov shared his further plans.

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